Define Success Coaching & Facilitation LLC


Experience you can count on

Gloria Witt, ACC, is the founder of Define Success Coaching and Facilitation Services, LLC. She is committed to developing executives and leaders that are known for their ability to produce defined results whether in a commercial, government, non-profit, or faith-based organization. Gloria launched Define Success Coaching and Facilitation Services following a 32 year career within the energy industry where she specialized in talent management, leadership development, and performance management consulting. Gloria believes that every individual has the power to achieve. She is passionate about serving others and helping individuals transform to create breakthrough measurable results. She is an experienced executive coach, expert facilitator, and trainer.

During her career, Gloria led the transformation of learning and development to enable the company’s objective to grow the business from $180M to $2B in revenue by implementing a talent management strategy that strengthened leadership behaviors to produce concrete business results. She was the force behind several innovative initiatives, including a leadership development strategy to grow high potentials that included strategic business projects, executive mentoring, and coaching. Gloria designed and implemented the organization’s first electronic performance management solution that aligned individual performance with business strategy. The concept was later expanded and launched internationally. In addition, she devised the organization’s six-dimensional Mentoring & Knowledge Management Program addressing aging workforce demographics. She is experienced in Competency Modeling, Change Management, and Succession Management.

Education and Qualifications

She has a degree in Communications with minors in Sociology and Economics from Randolph Macon Woman's College and a Masters of Business Administration from Capella University. She completed the Leadership Engine Program at the University of Michigan and received the Master Human Capital Strategist (MHCS) Certification from Human Capital Institute. In addition, she is certified in Korn/Ferry Lominger Voices and via EDGE Instruments and Hogan Leadership Forecast Assessment Instruments.

Service and Honors

Gloria has worked with multiple non-profits to serve her community, among these the annual planning for the Boys and Girls Club of Greater Lynchburg, where she served as President of the Board, Lynchburg Partner’s In Education, Interfaith Outreach Association, and facilitation with the Lynchburg Chamber of Commerce and the City of Lynchburg's Many Voices One Community Dialogue on Race and Racism.

During her career, her honors include: The Dale Carnegie “Highest Achievement” Award (1992), 1st James Carey-Marie Nichols Award in Communications (1995) and The Boys & Girls Greater Lynchburg Club Board Member of the Year (2011), and 2014 Lynchburg Humanitarian Award.  As well as the 2018 Boys & Girls Club Bud Porter Passion Awards, and the 2019 Boys & Girls Club of Greater Lynchburg Jim Taylor Dedication to Service Award. She is also a recipient of the 2019 Best of US Businesswoman of the Year Award.